Amanah Lab started in 2015 when founder Budi Santoso noticed a gap in Southeast Asia’s laundry chemical market. Commercial laundries faced a difficult choice:
• Expensive imported brands from Europe/Japan (high quality, unaffordable margins)
• Cheap local alternatives (affordable, inconsistent quality)
The question:Could we create professional-grade laundry fragrances at accessible prices?
We invested 3 years perfecting our formulations: